Our experts predict the biggest trends of 2020

As 2020 starts to hit full swing, a panel of Purple experts have looked into the crystal ball and forecast the trends they expect to see emerging this year.

It’s fair to say that in a “deep fake” era, where trust is a prized commodity and activism looms ever-present, businesses face significant challenges as they strive to engage with their immediate stakeholders and the wider community.

Click through the slider below to see what our experts predict is on the cards.

And if you’re wondering how we fared predicting 2019 – not too badly at all! Design and Digital Director Jamie Wilkinson tipped a cyber attack on Australian public infrastructure or utilities, a prediction that unfortunately played out in October, when rural hospitals in Victoria had to shut down their IT systems – and had to cancel surgeries and appointments – after a ransomware attack.

Meanwhile, Chief Innovation Officer Ruth Callaghan suggested 2019 could become the year of “guilt by association” as public figures had their historical online footprints raked over like never before. Right on cue, five Federal Election candidates quit in a week – based principally on their historical misuse of or misadventures on social media.

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Purple is a specialist communications consultancy with market-leading expertise in investor relations, government relations, stakeholder engagement, design and digital, corporate affairs, crisis communications, media training, media intelligence, video production and bespoke content creation.

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• Why you shouldn’t laugh at the idea of a four-day working week
• WA can be this region’s Silicon Valley
• Why deep fakes should trigger deep thinking