Insights

May 2024

Although every organisation is distinct and the motivations for rebranding can vary widely, there are several common factors that might lead a company to contemplate a rebrand.

Apr 2024

Metamorphosis – the changing face of Australian communications

There is more on the table than money.

Apr 2024

Cannings Purple becomes Purple as part of a new brand identity

The change simplifies our brand, while still embracing our origins and capturing the strength and diversity of our agency.

Jan 2024

Navigating the Uncanny Valley: AI Video’s Evolution and Impact in 2024

Now chat based AI is a new everyday norm for many people, will we see AI video make its way out of uncanny valley and into the mainstream this year?

Dec 2023

What can we do with a whole year’s worth of data?

Data. Not exactly the most colourful four-letter word. It can be a subject as dry as the Simpson Desert, but dig a little deeper, and it can reveal an oasis, with enormous and often largely untapped potential.

Nov 2023

OpenAI’s wild week: CEO ousted, reinstated, board shaken up

It was an eventful week over at the OpenAI headquarters last week with the sudden removal and reinstatement of CEO Sam Altman. His replacement, lasting less than 72 hours, was

Jul 2023

Elon’s risky brand move brings Twitter back to headlines around the world

Twitter has made headlines again with its recent rebrand, simply "X", in favor of Elon's love for the letter.

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