Apr 2017

Mayday: How United Airlines crashed its reputation

In a series of missteps doomed to be used in PR lectures as a cautionary tale for ever more, United Airlines made an almighty hash of a bad situation. Ruth

Feb 2017

Take our quiz: can you pin the policy to the political party?

Can you pin the policy to the political party? Ruth Callaghan challenges you to take our quiz. You’ve followed every election announcement and scrutinised every promise made – but just

Feb 2017

The politicians winning (and losing) on social media

In politics today – as in business – social media forms a key part of the modern arsenal. It’s the new home of political debate, and social media is increasingly

Feb 2017

Happy New Year! Now get ready for crisis

If you are operating publicly in 2017 it’s likely you will face at least one social media crisis, Ruth Callaghan a Purple Associate Director explores what you need to do

Feb 2017

#SocialStars Halfway point – how are the parties performing?

We are more than half way through the WA Election campaign, and Purple has been watching the performance of the major parties on social media to see the different strategies

Feb 2017

Parties surprise with policy detail on social media

You’ve followed every election announcement and scrutinised every promise made – but just how well do you really know the policies? An analysis of candidate statements and policies proposed by

Oct 2016

How to speak to Gen Z

Speaking to the grandchildren of the Baby Boomers — the nebulous group known as Gen Z — can drive marketers and communications teams to tears. Associate Director Ruth Callaghan discusses

Apr 2016

Can social media sway elections?

10 years ago social media didn’t exist in politics, Associate Director Ruth Callaghan discusses how today it plays an increasingly vital role in how a politician is perceived and his