Martha is the Virtual Chief Information Officer (VCIO) at Purple, responsible for overseeing the strategic direction and operational management of Information & Communication Technology (ICT). She is an experienced technology executive and technical expert, having worked for major companies in the US and Australia. In the US she worked at Paramount Pictures, Columbia Pictures, Rio Tinto’s US Borax Chemical Corporation, and IBM. In Australia, she has held senior management and executive roles at IBM, Bankwest, Western Power, Rio Tinto, HBF, Landgate, WA Health, Department of Premier & Cabinet, Relationships Australia WA, GESB, Epic Energy, BHP, Adecco, and IT consulting firms like Ajilon, Fujitsu, and Seisma Group.

She has significant experience in leading digital transformation programs, ICT operations, IT negotiations, stakeholder engagement, vendor management, IT tendering process, and implementing IT strategies, enterprise architectures, cybersecurity frameworks, business process automation, capability models, strategic business cases, business continuity plans, and innovative digital solutions supported by next-generation cloud technologies and methodologies.

Martha’s passion for innovation and her commitment to excellence have earned her a reputation as a trusted leader in the ICT industry. The authentic value she brings to Purple is her technical expertise, visionary abilities, collaborative approach to stakeholder engagement, alignment with business objectives, organisational policies, result-driven targets, IT governance, financial and risk management. She also stays current with technology industry trends. At Purple she is committed to leverage emerging technologies to establish a sustainable, secured, and adaptable technology ecosystem that will support the organisation into the future.

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Martha's Articles

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News

WA State Budget snapshot

Moderating economic growth is set to shrink Western Australia's future...

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Resources, Energy & Utilities

Buoyant mood at energy conference

Here are some of the key take-outs from AOG energy...

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News

ESG actions a wake-up call on greenwashing

The Australian-first court actions on greenwashing make it clear that...

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Purple news

Cannings Purple becomes Purple as part of a new brand identity

The change simplifies our brand, while still embracing our origins...

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Digital

Privacy: a very public matter

Proposed changes to the Privacy Act are coming and the...

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Resources, Energy & Utilities

Mandatory Reporting: It’s coming, and you need to start planning now

The Federal Government's new mandatory reporting requirements apply to businesses...

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Digital

Why AI is a change management challenge, not a technology one 

AI technology may be more human than we originally thought.

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