Introducing Skyline – A Targeted Commercial Property Content Platform

Purple’s Skyline platform has been developed to ensure property players can deliver their stories to the right audience at the right time.


Fran Lawrence 29 Mar 2021
2 mins

In an increasingly crowded and fragmented market, being able to tell your story effectively – and getting it through to the right audience – is becoming more and more challenging.

At the same time, it’s never been more important.

Whether it’s a successful transaction, a new listing, an industry award, a project completion or a new addition to your team, getting your messages in front of the right audience can have a big impact on your brand and your business.

But in a fast-paced media environment, with growing demands on journalists and editors, it can be difficult to cut through the noise and make your voice heard.

Purple’s Skyline platform has been developed to ensure property players can deliver their stories to the right audience at the right time.

Covering the full spectrum of the property industry, Skyline uses the reach and strength of the Business News digital platform to deliver your news to senior professionals and decision makers.

How It Works

Skyline has not been created to replace media coverage, which remains a vitally important way to share your story.

Instead, it supports your marketing and engagement by offering the opportunity to publish your own content on a trusted platform in your own words, at a time that suits your business.

Articles are published on the home page of the Business News website, and promoted through the Business News morning digest and afternoon wrap emails – delivered direct to the inboxes of more than 45,000 subscribers every day with an open rate of 27%.

Importantly, Skyline articles sit outside the Business News paywall – allowing you to freely share your published stories across your own social and digital platforms, or directly with your clients and contacts.

Start The Conversation 

Content is king, but making your content credible, clear and engaging is key to making sure you get the impact you need.

Skyline can be used to publish supplied content, or stories can be professionally written by Purple’s experienced team of property journalists and editors to ensure your messages are hitting the mark.

Whether it’s development, planning, architecture, agency, infrastructure, construction or investment, we can help you tell your story in a way that suits you and supports your goals.

Talk to us today to elevate your property profile.

Fran Lawrence is Purple’s Director of Corporate Affairs and property specialist. If you would like to learn more about Skyline, contact Fran or head to the Skyline website

Fran Lawrence More from author

With more than 20 years’ experience in media and communications, Fran is our property specialist and a skilled writer and a highly effective communicator with a proven ability to add value for clients across a range of sectors, including construction, finance, professional services and education.

Fran excels at identifying and leveraging opportunities to build media profile for her clients – ensuring they’re able to tell their stories, and get their messages through to the right audiences.

A WA native, Fran began her career as a newspaper journalist and remains a news addict who is unable to start her day without consuming several newspapers and at least one large coffee.

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